STAFF CATERING FACILITIES FOR SELFRIDGES
Behind the scenes at Selfridges stunning new Birmingham Bull Ring store is a state-of-the-art catering facility for the 900 staff operating this flagship store.

Featuring 200,000 square feet of retailing space, Selfridges is the largest store in Birmingham’s Bull Ring, which itself is Europe’s largest retail-led regeneration, representing investment of more than £1 billion overall.
Renowned for its futuristic design featuring 16,000 aluminium discs, the store operates over four floors and features the latest in products for the home, fashion, health and beauty, food and leisure.
The food offer to customers includes a noodle ‘pod’ offering dim sum and noodle soups, Yo Sushi, an Internationally-themed restaurant offering middle-Eastern, South-East Asian, Indian and Spanish cuisine, plus a selection of coffee, patisserie, pretzel and pasta outlets.
“Hallmark was involved in both the refurbishments of Selfridges Manchester andLondon stores, while the stores were kept open,” says Paul Johnston, Senior Project manager, Selfridges Store Design and Development.

“Birmingham was a new development and when Hallmark became involved it was a building site and the kitchen area a shell; Hallmark did everything from design to handover – including M&E services and building services, walls, floors, ceilings, servery, the kitchen itself, cold rooms and stores.
“Hallmark specified the equipment selection, which, as far as I am aware is working well – I soon find out if people are not happy!
“How would I rate them? Through experience, I think the most important thing is certainty of cost. What I don’t want is too-ing and fro-ing on expenditure – but there was no cost overrun.
“Would I recommend Hallmark? I have already done so.”
Architect: Future Systems
Main building contractor: Laing O’Rourke
Engineers: Ove Arup and Partners
Kitchen Design: Hallmark Kitchens


